Anna-Caroline Pflug graduated with her Masters, on “The Criticism of Modernity in Jacques Tati’s film Play Time”, at the Berlin University of the Arts. Between 2004 and 2006 Anna-Caroline was creative director of the communication agency Töchter + Söhne GmbH. Subsequently she opened her own Berlinese studio AUF and worked self-employed for two years. In 2008 she moved to Zurich, to establish the first text/concept division for MetaDesign Suisse AG. From 2010 to 2013 she was responsible for concept development and text creation at Eclat AG and took over the creative direction in 2015. Currently she works self-employed between Zurich and Berlin. Anna is a PhD candidate at the European Graduate School, with Avital Ronell as her Supervisor and Sleep as her area of interest.